[wordpress插件] Auto image alt text (Alt tag, Alt attribute) optimizer for Google images – SEO booster + WooCommerceGoogle图片自动图片替换文字(Alt标签,Alt属性)优化器– SEO增强器+ WooCommerce

wordpress 插件 文章 2020-03-13 19:10 641 0 全屏看文

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描述

A quick overview

快速概述

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Bialty automatically adds ALT TEXTs to your images from page/article/product titles (with Woocommerce for online store) or Yoast’s Focus Keywords, separately or combined (depending on your needs).

Bialty自动将页面/文章/产品标题(通过Woocommerce用于在线商店)或Yoast的“焦点关键字”添加到文本中的ALT文本,分别或组合使用(取决于您的需求)。

BIALTY also allows, via a Post META Box, manual customization on your pages, with the use of ALT TEXTs other than those used with Yoast or page titles.

BIALTY还允许通过邮政META框在页面上进行手动自定义,使用与Yoast或页面标题不同的ALT TEXT。

BIALTY works in automatic mode.

BIALTY在自动模式下工作。

Once installed, it will be active on all pages of your site, retroactively and for future content.

安装后,它将在您网站的所有页面上处于活动状态,具有追溯力,并可供将来使用。

You no longer have to think about your Alt Texts.

您不再需要考虑替代文本。

Also compatible with: TinyMCE, Page Builder by SiteOrigin, Elementor Page Builder, Gutenberg and more…

还兼容::TinyMCE,SiteOrigin的Page Builder,Elementor Page Builder,Gutenberg等。

SUPPORTED IN 6 LANGUAGES

支持6种语言

BIALTY plugins are translated and available in: English, French – Français, Russian –Руссɤɢɣ, Portuguese – Português, Spanish – Español, German – Deutsch

BIALTY插件已翻译并提供以下版本:英语,法语,法语–法语,俄语–Руссɤɢɣ,葡萄牙语–Português,西班牙语–Español,德语–德语

Why should you optimize your image Alt Texts?

为什么要优化图片替代文字?

Because more than 20% of search queries are made on Google Images.

因为超过20%的搜索查询是在Google图片上进行的。

Check

检查

>here

>这里

Alternate text (Alt text) is a text description that can be added to an image’s HTML tag on a Web page.

替代文本(替代文本)是可以添加到网页上图片HTML标记的文本描述。

It is used when the image in the Web page cannot be displayed, in which case the Alt text is shown instead.

当无法显示网页中的图像时使用它,在这种情况下,将显示替代文本。

It is also displayed when a user mouses over the image.

当用户将鼠标悬停在图像上时,也会显示该图像。

Unfortunately, the ALT attribute is a critical step that is often overlooked.

不幸的是, ALT属性是一个经常被忽略的关键步骤。

Have you ever been in the situation where you have hundreds or thousands of images on your website without any alt tags?

您是否曾经遇到过这样的情况:您的网站上有成百上千个图像,而没有任何alt标签?

You know by definition that it will hurt your Google ranking in some way, especially when YOAST SEO keeps reminding you that « All the images on this page do not contain ALT attributes with the focus keyword ».

从定义上来说,您知道它会在某种程度上损害您的Google排名,尤其是当YOAST SEO不断提醒您“此页面上的所有图像都不包含带有focus关键字的ALT属性”时。

This can be a lost opportunity for better rankings on search engines.

这可能是失去在搜索引擎上获得更好排名的机会。

Of course, you could add these alts tags manually (and spend dozens of hours doing it) or use other WordPress plugins auto-adding the product/page/post title or image name/title as ALT texts (with « _ »

当然,您可以手动添加这些alts标签(并花费数十个小时),或使用其他WordPress插件自动将产品/页面/帖子标题或图片名称/标题添加为ALT文本(带有«_»

which are not SEO-friendly, by the way), but they still won't be the best ALT attributes to be added to your images and Yoast will keep displaying this orangeed spot reminding you that you HAVE NOT DONE the job as you

顺便说一句,它们不是SEO友好的),但它们仍然不是要添加到图像中的最佳ALT属性,Yoast会一直显示此橙红色斑点,提醒您您尚未完成工作

should.

应该。

And for good reason, because Alt tags strengthen the message of your articles with search engine spiders (which cannot determine the content of images and must rely on Alt text to determine their contents) and improves the accessibility of your website.

并有充分的理由,因为Alt标记通过搜索引擎蜘蛛(无法确定图像的内容,必须依靠Alt文本来确定其内容)来增强文章的信息,并改善了网站的可访问性。

BIALTY is a time-saver because it uses this « Focus Keyword » determined (by you) when optimizing your page/post/product with YOAST SEO (and optionally the page title) as ALT texts

BIALTY是节省时间的,因为在将YOAST SEO(以及可选的页面标题)作为ALT文本优化页面/帖子/产品时,它使用(由您确定)的此“焦点关键字”

for all images contained on this page/post/product.

对于此页面/帖子/产品中包含的所有图像。

Once your keyword is added in the « Focus keyword » field, after saving your settings, it will add it automatically to the image’s HTML tags of your page : .

将关键字添加到“焦点关键字”字段后,保存设置后,它将自动将其添加到页面图像的HTML标签中:。

Simple & efficient …

简单高效……

For your information, Google’s article about images has a heading “Create great alt text”.

为供您参考,Google的有关图片的文章的标题为“创建出色的替代文字”。

This is no coincidence because Google places a relatively high value on alt text to determine not only what is on the image but also the topic of the surrounding text.

这不是巧合,因为Google在替代文字上给予了较高的重视,不仅可以确定图片上的内容,还可以确定周围文字的主题。

(https://support.google.com/webmasters/answer/114016?hl=en )

(https://support.google.com/webmasters/answer/114016?hl=zh_CN)

How does it work?

它如何工作?

Install BIALTY on your website, select your preferred option either « Only YOAST Focus Keyword » or « YOAST Focus Keyword + Page/post/product title », after saving, BIALTY will add ALT Texts to all images, on each page,

在您的网站上安装BIALTY,选择“仅YOAST Focus关键字”或“ YOAST Focus关键字+页面/帖子/产品标题”»,在保存后,BIALTY将在每页上的所有图像中添加ALT文本,

according to your optimization.

根据您的优化。

Then, simply forget about it …

然后,就算了吧……

Best practices?

最佳做法?

The text (keyword) should be kept short to maximize its impact.

文本(关键字)应保持简短,以最大程度地发挥影响。

Shorter alt texts (thus keywords) are also more likely to be indexed by Google and the other major online search engines in a more efficient manner (please read our FAQ for more info)

较短的替代文本(因此是关键字)也更有可能被Google和其他主要的在线搜索引擎以更有效的方式编制索引(请阅读常见问题解答以获取更多信息)

What purpose do alt tags serve?

alt标签有什么作用?

Search engines and other crawler bots cannot interpret/understand images, but images can play a crucial part in how people interpret a particular web page.

搜索引擎和其他爬虫程序机器人无法解释/理解图像,但是图像在人们解释特定网页方面起着至关重要的作用。

Alt text solve for this by providing text which is read by the search engines.

替代文字通过提供搜索引擎可读取的文字来解决此问题。

When Google bot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks on SERP.

当Google漫游器或其他搜索引擎抓取工具检查页面时,带有正确格式的替代文本的图像有助于页面被索引以及在SERP上的排名。

Alt text or Alt tag ?

替代文字或替代标签?

When you think of image alt text, the term that may immediately come to mind is “alt tag”.

当您想到图片替代文字时,可能会立即想到的术语是“替代标签”。

Alt tag is actually a misnomer and doesn’t exist at all.

Alt标签实际上是用词不当,根本不存在。

Because alt text, or alternative text, is the alternate text attribute of the image tag.

因为替代文本或替代文本是图像标签的替代文本属性

This is where communication in the SEO world can get dicey, because it may be known as one thing that just about everyone knows what an alt tag is, but in reality, it is entirely different.

这是SEO世界中可以交流的地方,因为它可能被称为一件事,几乎每个人都知道alt标签是什么,但实际上,它是完全不同的。

Alternative text (or Alt text) is mainly used by screen readers for the blind to decipher what an image is about.

替代文本(或替代文本)主要由屏幕阅读器用于盲人,以解密图像内容。

It lets you specify an image description that is fed through an audio-based prompter that tells blind people what is currently on the page as they are scrolling through the page.

它使您可以指定通过基于音频的提示输入的图像描述,该提示告诉盲人在页面上滚动时当前页面上的内容。

According to W3C Accessibility Guidelines, for code to be considered W3C-valid, it is important to include both image alt text and image title text in the image for important images on the page.

根据W3C可访问性指南,要使代码被视为W3C有效,对于页面上的重要图像,在图像中同时包含图像alt文本和图像标题文本是很重要的。

Why is Alt Text Important?

为什么替换文字很重要?

Google's article about images has a heading “Use descriptive alt text

Google的关于图像的文章的标题为“使用描述性替代文字

”.

”。

This is no coincidence because Google places a relatively high value on alt text to determine not only what is on the image but also how it relates to the surrounding text.

这并非巧合,因为Google在替代文字上给予了较高的重视,不仅可以确定图片上的内容,还可以确定其与周围文字的关系。

Using alt text (or Alt attribute) on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits.

在图像上使用替代文本(或替代属性)可以带来更好的用户体验,但同时也可以帮助您获得显式和隐式SEO收益。

Along with implementing image title and file naming best practices, including alt attribute will also contribute to image SEO.

除了实现图像标题和文件命名的最佳做法外,包括alt属性也将有助于图像SEO。

Today, Google’s search engine results pages (SERPs) deliver just as many image results as they do text-based results.

如今,Google的搜索引擎结果页(SERP)提供的图像结果与基于文本的结果一样多。

So, one of the most important things image alt text can do for you is turn your images into hyperlinked search results — giving your website yet another way to receive organic visitors.

因此,图片替代文字可以为您提供的最重要的功能之一就是将图片转换为超链接的搜索结果,这为您的网站提供了另一种吸引自然访问者的方式。

While search engine image recognition technology has vastly improved over the years, search crawlers still can’t “see” the images on a website page like we can, so it’s not wise to leave the interpretation solely in their hands.

尽管多年来搜索引擎的图像识别技术已经得到了很大的改进,但是搜索爬虫仍然无法像我们一样“看到”网站页面上的图像,因此将解释权全留在他们手中是不明智的。

If they don’t understand, or get it wrong, it’s possible you could either rank for unintended keywords or miss out on ranking altogether.

如果他们不理解或弄错了,您可能会为意料之外的关键字进行排名,或者完全错过排名。

About Google’s Image Recommendations ?

关于Google的图片推荐?

To boost your content’s visibility in Google Images, focus on the user by providing a great user experience: make pages primarily for users, not for search engines.

要提高您的内容在Google图片中的可见度,请通过提供出色的用户体验来关注用户:将页面主要提供给用户,而不是提供给搜索引擎。

Here are some tips:

这里有一些提示:

    • Provide good context: Make sure that your visual content is relevant to the topic of the page.

      提供良好的环境:确保视觉内容与页面主题相关。

      We suggest that you display images only where they add original value to the page.

      我们建议您仅在图像为页面增加原始价值的地方显示图像。

      We particularly discourage pages where neither the images or the text are original content.

      我们特别不鼓励图像或文字都不是原始内容的页面。

    • Optimize placement: Whenever possible, place images near relevant text.

      优化放置:尽可能将图像放置在相关文本附近。

      When it makes sense, consider placing the most important image near the top of the page.

      在有意义的情况下,请考虑将最重要的图像放在页面顶部附近。

    • Don’t embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won’t work on images).

      不要在图像中嵌入重要文本:避免将文本嵌入图像中,尤其是将重要的文本元素(例如页面标题和菜单项)嵌入图像中,因为并非所有用户都可以访问它们(页面翻译工具不适用于图像)。

      To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images.

      为了确保最大程度地访问您的内容,请将文本保留在HTML中,并为图片提供替代文本。

    • Create informative and high quality sites: Good content on your webpage is just as important as visual content for Google Images – it provides context and makes the result more actionable.

      创建内容丰富且高质量的网站:网页上的良好内容与Google图片的视觉内容一样重要-它提供了上下文,并使结果更具可操作性。

      Page content may be used to generate a text snippet for the image, and Google considers the page content quality when ranking images.

      页面内容可用于生成图像的文本片段,并且Google在对图像进行排名时会考虑页面内容的质量。

    • Create device-friendly sites: Users search on Google Images more from mobile than on desktop.

      创建适合设备使用的网站:用户在移动设备上搜索Google图片的次数比在桌面设备上的搜索次数更多。

      For this reason, it is important that you design your site for all device types and sizes.

      因此,为所有设备类型和大小设计站点非常重要。

      Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.

      使用适合移动设备的测试工具来测试您的页面在移动设备上的运行情况,并获得有关需要解决的问题的反馈。

    • Create good URL structure for your images: Google uses the URL path as well as the file name to help it understand your images.

      为图像创建良好的URL结构:Google使用URL路径以及文件名来帮助您理解图像。

      Consider organizing your image content so that URLs are constructed logically.

      考虑组织图像内容,以便合理地构造URL。

    PS: Pagup recommends Site kit by Google plugin for insights & SEO performance.

    PS:Pagup建议使用 Google网站工具包插件,以获取见解和SEO性能。

    strong>

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安装步骤

Installing manually

手动安装

    1. Unzip all files to the /wp-content/plugins/bulk-image-alt-text-with-yoast directory
    2. 将所有文件解压缩到 / wp-content / plugins / bulk-image-alt-text-with-yoast 目录

    3. Log into WordPress admin and activate the ‘BIALTY – Bulk Image Alt Text (Alt tag, Alt Attribute) with Yoast SEO + WooCommerce’ plugin through the ‘Plugins’ menu
    4. 登录WordPress管理员,并通过“插件”菜单激活“带有Yoast SEO + WooCommerce的BIALTY-批量图片替代文本(Alt标签,Alt属性)

    5. Go to “Settings > Bulk Image Alt Text” in the left-hand menu to start work on it.
    6. 转到左侧菜单中的“设置>批量图片替换文字”以开始处理。

下载地址
https://downloads.wordpress.org/plugin/bulk-image-alt-text-with-yoast.zip
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AI助手支持GPT4.0