[wordpress插件] Pctags – Pinterest conversion tags for Pinterest Ads (advertising) + Event tracking + Site verification + WooCommercePctags – Pinterest广告(广告)的Pinterest转换标签+事件跟踪+网站验证+ WooCommerce

wordpress 插件 文章 2020-01-30 22:40 583 0 全屏看文

AI助手支持GPT4.0

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描述

EASILY INSERT YOUR PINTEREST BASE CODE (TAG ID) & CREATE EVENTS FOR CONVERSION TRACKING.

轻松插入您的兴趣基础代码(TAG ID)并创建转化跟踪事件。

The Pinterest conversion tags plugin allows to add strategically your Pinterest TAG ID on all your webpages (with the base code).

Pinterest转换标签插件可用于在所有网页上策略性地添加您的Pinterest TAG ID(带有基本代码)。

No need to edit your theme files!

无需编辑主题文件!

The simple interface of the Pinterest conversion Tags plugin gives you one place where you can insert your TAG ID.

Pinterest转换标签插件的简单界面为您提供了一个插入TAG ID的地方。

Also, you can easily add your Pinterest meta tag verification code to claim your site with Pinterest.

此外,您还可以轻松添加Pinterest元标记验证代码,以通过Pinterest声明您的网站。

PREMIUM FEATURES

高级功能

The Pinterest conversion tags plugin allows you to create EVENTS on specific pages thanks to our Event META BOX feature available on each page.

借助Pinterest转换标签插件,您可以在每个页面上创建事件,这要感谢我们在每个页面上提供的事件元数据框功能。

You can now define a conversion event by a specific action someone takes on your website, like signing up for your newsletter or buying a product.

您现在可以通过某人在您的网站上执行的特定操作来定义转化事件,例如注册您的时事通讯或购买产品。

This plugin allows you to get conversion reporting for 8 types of activity on your website:

此插件可让您获取网站上 8种活动类型的转化报告:

    • PageVisit: Record views of primary pages, such as product pages and article pages
    • PageVisit::记录主要页面(例如产品页面和文章页面)的视图

    • iewCategory: Record views of category pages
    • iewCategory::记录类别页面的视图

    • Search: Record searches on your website
    • 搜索:在您的网站上记录搜索

    • AddToCart: Record when items are added to shopping carts
    • 添加至购物车:记录将商品添加到购物车的时间

    • Checkout: Record completed transactions
    • 结帐:记录已完成的交易

    • WatchVideo: Record video views
    • 观看视频:记录视频观看次数

    • Signup: Record sign ups for your products or services
    • 注册:记录产品或服务的注册

    • Lead: Record interest in product or service
    • 领导:记录对产品或服务的兴趣

    Add-to-cart, Search & Checkout Events are directly managed on settings page while all others are managed via our Event META BOX.

    购物车,搜索和结帐事件直接在设置页面上进行管理,而其他所有事件均通过我们的事件META BOX 进行管理。

    Once the codes are added, give it 5 minutes and then confirm in Pinterest Conversion Manager that the tags are properly implemented.

    添加代码后,请等待5分钟,然后在Pinterest转换管理器中确认代码已正确实施。

    See the

    请参阅

    rel="nofollow">full implementation guide for more information.

    rel =“ nofollow”>完整的实施指南以获取更多信息。

    HOW TO CHECK CONVERSION?

    如何检查转化?

    Click into your Pinterest Tag at https://ads.pinterest.com/conversion_tags/.

    通过https://ads.pinterest.com/conversion_tags/点击进入您的Pinterest标签。

    On the left you’ll see a section for ‘Tag Event History’.

    在左侧,您会看到“标签事件历史记录”部分。

    Here you’ll see all event codes you’ve successfully added.

    在这里,您会看到已成功添加的所有事件代码。

    Next to the event code you’ll see how many times we’ve seen the tag fire in the last 24 hours as well as the timestamp of the most recent event fire in UTC time.

    在事件代码旁边,您会看到我们在过去24小时内看到过代码触发次数以及最近的事件触发时间戳(以UTC时间为准)。

    The data in the tag event history is updated every 5 minutes.

    标签事件历史记录中的数据每5分钟更新一次。

    What you should know :

    您应该了解的内容:

      • Give your campaigns a little room.

        给您的广告系列一点空间。

        As with any conversion based campaign, they need time to learn.

        与任何基于转化的广告系列一样,他们需要时间来学习。

        This means you might initially see CPCs and CTRs that are a little out of line with what you normally see.

        这意味着您最初可能会看到每次点击费用和点击率与您通常看到的稍有不同。

      • If you’re able to, for the initial learning phase, increase your bids slightly over where you would normally set them to help give Pinterest the space it needs to learn and optimize.

        在初始学习阶段,如果可以的话,可以将出价略微提高到通常可以设置的水平,以帮助Pinterest获得学习和优化所需的空间。

        You can always scale back later.

        您以后随时可以缩小。

      • Always test more than one pin, but preferably 3-5 pins per ad set.

        始终测试每个广告集多个引脚,但最好测试3-5个引脚。

      • If/when you make changes, make small adjustments incrementally.

        如果/当您进行更改时,请逐步进行一些小的调整。

        Meaning, you can’t go crazy to try to scale efforts that are going well because you’ll throw off the algorithms and your results might not scale the way you want them too.

        意思是,您不会为尝试进行顺利的尝试而发疯,因为您将放弃算法,并且结果可能也无法按您希望的方式进行扩展。

      • Pinterest's new visual search tool is

        Pinterest的新视觉搜索工具是

        a great way to help Pinners find your brand and products.

        帮助Pinners找到您的品牌和产品的好方法。

        Be sure the images in any product-focused Pins are clear and concise, increasing your chances that they’ll  be featured in visual searches for similar items and photos.

        确保任何以产品为中心的图钉中的图像清晰简洁,以增加在视觉搜索中搜索相似项目和照片的可能性。

      • Triple check that your conversion tag is placed on the right page––if you are tracking purchases, the tag needs to be on your order confirmation page, not the product page.

        仔细检查转换标签是否位于正确的页面上-如果您要跟踪购买,则该标记必须位于订单确认页面上,而不是产品页面上。

      • No matter what vertical your brand falls into, choosing a stylized “voice” for your photos and sticking with it will ensure that your pins are consistent and coordinated––which will improve your brand experience across desktop and mobile.

        无论品牌属于哪个垂直领域,为照片选择风格化的“语音”并坚持使用,将确保您的图钉保持一致且协调一致–这将改善您在台式机和移动设备上的品牌体验。

        >

        >

      • While keeping current trends in mind, be sure that you are also mindful of which gender you are targeting.

        在牢记当前趋势的同时,请确保您也牢记您定位的性别。

        Whether you are trying to reach males or females (or both), Pinterest released recent data<

        无论您是尝试吸引男性还是女性(或同时吸引这两者),Pinterest都会发布最新数据<

        /a> on what each gender has been searching for.

        / a>每个性别在搜索什么。

安装步骤

Installing manually

手动安装

    1. Unzip all files to the /wp-content/plugins/pinterest-conversion-tags directory
    2. 将所有文件解压缩到 / wp-content / plugins / pinterest-conversion-tags 目录

    3. Log into WordPress admin and activate the ‘Pinterest Conversion Tags’ plugin through the ‘Plugins’ menu
    4. 登录WordPress管理员并通过“插件”菜单激活“ Pinterest转换标签”插件

    5. Go to “Settings > Pinterest Conversion Tags” in the left-hand menu to start work on it.
    6. 转到左侧菜单中的“设置> Pinterest转换标签”以开始处理。

下载地址

https://downloads.wordpress.org/plugin/add-pinterest-conversion-tags.zip

https://downloads.wordpress.org/plugin/add-pinterest-conversion-tags.zip

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AI助手支持GPT4.0